RUIK turn famous Amsterdam Christmas tree into perfume

Time: 2018-05-07

Each Christmas time, Amsterdam’s Dam Square plays host to a majestic Christmas tree. Last year, instead of being sent to the shredder, the tree was rescued by the perfume house,

They picked up the tree, distilled the luxurious oil, let it age for almost a year and from the remaining wood they made an exclusive cap for the perfume bottle.

Co-founder Boye says: "After a year of maturing and testing, it has become a fresh green fragrance for everyone, combined with warm woody notes and a sultry hint of cinnamon. The ultimate ode to this natural scent icon.”

Siblings Boye and Noëlle started making perfumes from orange peels and Christmas trees . The packaging is made from agricultural waste and the caps from the residual materials.

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